Bringing down highway related CO2 emissions
Carbon Freeways
What – The Dutch, British and Flemish highway agencies wants to become more sustainable and use a partnership model to enhance that process. Our assignment was to create a project and process for this partnership. The project is called Carbon FreeWays and aims at bringing highway related CO2 emissions down to the lowest possible level in all three countries
370-degrees have been part of this project for more than 2 years now and the plan is to run it until end of 2011.
Process – We started by bringing senior responsibles from each country together in order to develop a strategy for how to maximize the outcome of a partnership. Together with senior responsibles we came up with a 3-step process – Educate, Engage, Excite. First step was to discover themes relevant for bringing down co2 emissions down on the high ways. Through carefully analyzing carbon footprint reports it became clear that there was three areas that would be relevant to focus on. Procurement – Street Lighting – Construction.
Second step after having chosen focus areas was to arrange a two-day workshop for relevant managers and developers from each country. The workshop aimed at educating the right people from the three organizations. All participating managers and developers were given the opportunity to continue working on bringing down co2 emissions. Out of the interested we formed working groups with the assignment of planning how to save as much co2 as possible. A workshop for each group was arranged together with the gathering of relevant research material. Now these working groups have had 2 working days together and planning for a third in the autumn of 2010.